1. Introduction: A Journey I Never Expected
Briefly tell your personal story: from the sales world → discovering digital marketing.
Mention the key transition moment (e.g., realising how communication and empathy still mattered online).
2. Lesson 1: Listening First
Selling Second In sales, success comes from listening to customer needs, not just pushing products.
In social media, success comes from listening to your audience’s desires, challenges, and emotions.
Short Example:
How you used to ask questions during meetings → now you use polls, DMs, and comment sections to "listen" online.
3. Lesson 2: Storytelling Sells Better Than Hard Selling
In traditional sales, emotional stories made deeper connections.
In digital marketing, storytelling through content (posts, videos, ads) wins attention and loyalty.
Short Example:
How sharing a personal moment (e.g., a customer's story or your own brand values) on social media got better engagement than direct ads.
4. Lesson 3: Persistence and Adaptability Are Everything
Sales taught you to deal with rejection and keep going.
In social media, algorithms change, trends shift — adaptability and resilience are key to long-term success.
Short Example:
Maybe mention a time when your content didn’t perform well, but you adjusted your strategy and got great results.
5. Bridging the Two Worlds: Offline Heart, Online Strategy
Reflect: How the human connection you learned from sales gives you an edge in digital spaces.
Emphasise that tools and platforms change, but human emotions remain the same.
6. Conclusion: Your Journey is Your Superpower
Encourage the readers: Every past experience has value.
Tie back to your story: You never thought sales would lead you here, but it gave you the foundation to thrive.
Close with an inspiring line like:
“Sometimes the best preparation for the future comes from the roads we never planned to walk.”
π Storytelling skills for career success
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